Win the job before they call the next plumber.

IroncladScope texts your customers back, reads their photos and prices the job from your own price book. Nothing is final until you confirm it from your phone.

Be the homeowner for a few minutes
  1. Text DEMO and describe a plumbing job, like a leaking water heater.
  2. Send a photo when it asks, the way your customer would.
  3. Get the quote, itemized from a sample price book.
Text DEMO to 980-990-3222
Scan with your phone's camera to text DEMO to 980-990-3222

Rather talk it through? Book 15 minutes with Zach

Founding price: $249 a month for the first ten shops. Cancel anytime.

Example text conversations

Plumbing, Saturday, October 3 at 9:41 PM. A homeowner texts Your Shop that their water heater is leaking. The shop's AI assistant asks for a photo of the tank and the sticker on its side, and the customer sends both. The AI reads the photos: a 50-gallon natural gas tank made in 2014, leaking from the tank body. Confirmed with photos, it quotes a new 50-gallon gas water heater, installed, at $2,245 from the shop's own price book, plus $225 for an expansion tank only if code requires it. The customer picks Monday 8 to 10 AM, the owner confirms the price from their phone, and Your Shop sends a booking for Monday, October 5, 8 to 10 AM, with an option to add it to the calendar.

Toilet, Sunday, October 4 at 8:12 PM. A homeowner texts that their toilet leaks around the base and keeps running. The assistant asks for a photo of the whole toilet with the valve on the wall. The AI reads a standard-height 2-piece toilet, the shutoff valve and a leak at the base, and quotes a new standard-height toilet, installed, at $495 from the shop's price book, or $50 more for comfort height. The customer picks Wednesday 10 to 12, the owner confirms, and Your Shop sends the booking.

Garbage disposal, Thursday, October 1 at 6:18 PM. A homeowner texts that their disposal hums and won't spin. The assistant asks for a photo under the sink showing the label. The AI reads a 3/4 HP plug-in unit with a dishwasher hookup and quotes a new 3/4 HP disposal, installed, at $395 with haul-away included. The customer picks Friday 8 to 10 AM, the owner confirms, and Your Shop sends the booking.

Tap a job to watch it get quoted. Example conversations, prices are illustrative.

3 Rules

Rules the AI can't break.

Your name is on every quote. These three rules are built into the software.

It can't make up a price.

Every price comes from your price book with plain math. Any text with a dollar figure is checked against the quote before it sends, and a mismatch is blocked.

You confirm every price.

Every quote goes out marked provisional. Nothing is final until you confirm it from your phone. It can't confirm on its own. Want to see each quote before it goes out? Turn on approval first.

Emergencies go straight to you.

A gas smell, flooding or carbon monoxide gets safety steps and an alert straight to your phone. It never quotes an emergency.

Try to trip it up. Give it a vague answer and see what it asks next.

Text DEMO and test it

Your phone is losing you jobs you never hear about.

While you're under a sink, the homeowner who texted you is already texting someone else.

52%

of calls to home service businesses reach a person. Nearly half never do.1

78%

of people have given up on a business after an unanswered call. Only 42% leave a voicemail.2

93%

of homeowners say instant estimates influence who they hire.3

Every quote puts the scope in writing.

When a customer says “that's not what you told me,” the quote settles it.

  • What's included, spelled outInstall, haul-away and permit, listed on the quote.
  • What the price assumesStated plainly, from what the customer told you and what their photos show.
  • What would change it, and by how muchIf code needs an expansion tank, the quote already says what it adds.
  • A record of exactly what they acceptedThe price, the scope and the time, saved the moment they say yes.

Built for plumbing first. Also set up for HVAC, electrical, roofing and 11 more trades.

See every trade

$249 a month for the first ten shops.

We set everything up for you, live within 2 days. Every quote goes out marked provisional. Nothing is final until you confirm it from your phone.

$249 / month

One monthly price for every lead and every quote. Cancel anytime.

If it wins you one water heater job you would have missed, that job covers about nine months.

Claim a founding spotA 15-minute call with Zach
  • Done-for-you setup
  • Your price book built from 30 to 60 of your recent invoices
  • Your own texting number, registered with the carriers under your business
  • Every quote confirmed by you before it's final

Founding shop terms: after 90 days, we ask to write up your results as a case study.

What owners ask first

Will my customers know they're texting an AI?

Yes. It introduces itself as your shop's assistant. Customers get a fast, real answer instead of voicemail, and anyone who wants a person gets you.

What happens to my data?

Your customers and your prices are walled off from every other shop, and we never sell your information.

Is it another lead company?

No. We don't sell leads and we never share your customers. It answers the customers who already text you.

What jobs can it quote?

Whatever your price book covers. Firm prices where photos and details tell the story, and a range plus a booked estimate visit where a job needs measuring.

My prices are complicated. Will this work?

We build your price book from your own invoices. You toss the odd ones, mark the discounts, and approve every price before it goes live.

How soon can I go live?

Within 2 days. We register a toll-free texting number for your business and build your price book from your invoices at the same time. See the steps.

How do customers reach it?

We set up every way during onboarding. Missed calls forward to your texting number, and the caller gets a text back. Customers can text that number anytime. We also make you a QR code and a tap-to-text link for your Google profile, website and social pages.

Does it work with my calendar?

Google Calendar and Outlook sync, plus Microsoft Teams alerts, are coming for founding shops. Until then, booked jobs land on your upcoming list.

See what your customers would get at 9 PM.

Text DEMO, describe a plumbing job and send a photo. The quote texts back.

Text DEMO to 980-990-3222
Scan with your phone's camera to text DEMO to 980-990-3222

Or book 15 minutes with Zach

Sources
  1. Invoca, Home Services Lead Conversion Benchmarks Report, 2026.
  2. CallRail survey of 1,000 US consumers, published September 2025.
  3. Housecall Pro and SurveyMonkey, survey of 1,040 US homeowners, October 2025.